Give someone a pen and start drawing your ideas. It“ s exactly how every idea of mine; thoughts and expressions in my daily work, begins. I do a lot of sketching in notebooks, on napkins or a backside of a document – everywhere.
A creative life is – for me – a movement and not only suited in one direction or one kind of style. It` s important that every project is individual and personal, that it has an aestethic and long lasting quality so you want to look at it for a long time. The good product, interior design or eyecatching image, discreet or volumenios, must initiate our sensory register. And to reach that goal it` s often necessary to cut into the bone. To kill my darlings.
My creativity works in multiple directions and I love every bit of it in collaboration with different clients and partners. From brainstorming to execution. My way of working always starts with lots of ideas in many directions and a sketch …
Artwork, colorschemes, sketches and photography Lene Ostenfeldt